Role

Lead Product Designer

Product

Houzz Pro

Houzz Pro: Multi-factor Authentication

Strengthening Houzz Pro account security to support enterprise adoption.

Opportunity

Houzz’s existing 2FA solution established a baseline for account security, but fell short of the expectations of larger, enterprise-oriented customers with stricter security requirements. This created an opportunity to evolve our authentication model to multi-factor authentication (MFA), aligning with industry standards for enterprise security, enhancing protection against unauthorized access while enabling scalable, trusted access for professional teams.

account page with enable MFA
mfa email method
mfa code entered
MFA confirmation
Mobile MFA

Partners

Product manager, backend engineer, and frontend engineer.


Design Strategy

There are four primary flows required to implement multi-factor authentication on the Houzz Pro platform.

  • Setup - Pros will setup MFA using their account email. Once setup with email, users will have the ability to set up MFA with SMS. As MFA is completely optional, users will be able to remove MFA methods (email or sms) after setting them up.

  • Login - When logging into Houzz Pro, users will need to go through the MFA process using either email or SMS. If both are enabled, users will choose their preferred method.

  • Sensitive Actions - Once MFA is setup, users will need to go through MFA in order to complete sensitive actions such as changing password, updating MFA, logging in from a new device, accessing billing or payment details.

  • Session Refresh - In order to continue a session users will need to re-authenticate after a period of 7 (without checking “Remember this device”) or 30 days (when checking “Remember this device”).


My Role

Led the design of multi-factor authentication for Houzz Pro by collaborating with engineering and project management to define the four key user scenarios, driving the design from concept through implementation, communicating design directions to the engineering team, and supporting QA to ensure a smooth rollout.


Impact

Gave upmarket and enterprise Houzz Pro professionals the stronger account security they requested, boosting trust and adoption.

Reflection

While visually minimal, this project involved complex flow design, deep collaboration with product and engineering, and careful attention to detail, highlighting my ability to implement key systems that support enterprise-grade security.